Al Cooke Courses

Archive for January, 2016

All about Fulfilment by Amazon (FBA)

Posted on: January 21st, 2016

fulfilment by amazonAl Cooke answers the 5 key questions he receives from small business retail owners about Fulfilment by Amazon.


What is fulfilment by Amazon exactly?


Amazon offers a range of services for small business owners looking to  grow or start their retail businesses online via Amazon Marketplace. The services include using their fulfilment resources, customer services and fast delivery options. You can store your products in Amazon’s own fulfilment centres and they will pick, wrap and send them out on your behalf.


Why should I use it instead of doing it myself?


There are many benefits to using Fulfilment by Amazon which mainly revolve around taking the hassle out of the process for you,  including:


Gaining access to the Prime customer base which are the most active and loyal Amazon buyers

Being able to offer Amazon customer services

Storage costs depending on size and weight –  you can store in their fulfilment centres

Sell easily across European marketplaces with one seller account

Amazon will handle customer returns

You can leverage Amazon’s logistics


What is the process using Amazon to fulfil my sales?


You send your product to Amazon

Amazon store it in their fulfilment centre

FBA helps make your product more visible to buyers and makes them available for Prime deliver

Amazon picks, packs and sends your goods to buyers

Amazon provides the customer services and handles any returns


How much will it cost me?


The pricing of FBA depends on your sales, location and more. It’s a pay-as-you go service and there are no minimum requirements, setup charges and subscription fees are only £25 a month. You simply pay for the services you use. More details on pricing can be found on Amazon’s website here.


How do I register for Fulfilment by Amazon?


If you are new to Selling on Amazon, you will need to register for an Amazon Merchant Account – you can find instructions here, and add Fulfilment by Amazon during the registration process.

If you are already selling on Amazon, you can add Fulfilment by Amazon to your account by accepting the User Agreement for Fulfilment by Amazon and then following some simple steps to get going.


For more information about Selling on Amazon course or my 121 coaching for small business retailers please contact me.



Want to Sell on Amazon? Don’t be fooled by the myths…

Posted on: January 21st, 2016

sell on AmazonAmazon is one of the largest online sales marketplaces in existence today so it’s no surprise that many small business retailers want to get a piece of the action. But many avoid it for different reasons and there are a lot of myths floating around about Amazon selling. Here, Al Cooke tackles those top myths about selling on Amazon.


Amazon is a marketplace like eBay but harder to sell on

False – Amazon and eBay are totally different beasts and considering Amazon’s sales are expects to hit $100bn, Amazon is the top online selling marketplace. People go to facebook and twitter to chatter, to Google to search and to Amazon to buy. It’s easy, streamlined and personalised – everything a buyer needs. Selling however is not so straightforward and does require a level of knowledge to navigate.  That’s why I set up my How to Sell on Amazon course and why I offer 121 coaching for small businesses trying to sell on Amazon.


Amazon is so competitive I won’t succeed in selling my products

True there are over 2 million sellers on Amazon. But there is room for everyone. If your product is niche, in high demand or best selling you can succeed. You just need to know how and apply all the tips and tricks you know.


I have heard that to sell on Amazon is more hassle than it’s worth

I have myself experienced the ups and downs of Amazon selling – I have seen it all! Including a time when I nearly lost hundreds of pounds through no fault of my own. But if you are aware of these pitfalls, you can navigate around them and sell on Amazon effectively. The experience doesn’t have to be painful if you arm yourself with the knowledge from the outset.


Can’t I just list my product and sit back and watch the sales roll in?

No – it doesn’t work that way. Selling on Amazon takes input and effort. You have to work at optimising your listing to ensure you rank highly in Amazon searches. That’s why tools like AMZ Tracker are becoming so popular with Amazon sellers. But once it’s optimised and working, you will see good results and you can then apply that knowledge to other listings.


Anyone can sell on Amazon – I don’t need training

I contest this point of view actually – it’s imperative to have at least a basic knowledge of how to sell on Amazon. Amazon courses are growing in popularity because more and more small business owners are trying to sell on Amazon without prior knowledge and experience and are wasting a huge amount of time on struggling through the pitfalls they invariably face. That’s why I saw a gap in the market and created my How to Sell on Amazon course – for local businesses, face to face – so there is someone they can call on to help them succeed.

For more information about my Selling on Amazon courses and coaching please contact me.